Urban Organics is an organic store located in Sherwood Park. In 2014, we completed a full overhaul of the Urban Organics website and visual identity. Our client had worked with several agencies prior to coming on-board with us. She was very disappointed with the lack of consistency between her business cards, website and print materials. We worked closely with her to gain an understanding of the companies values, goals and culture. Through extensive research communication with our client, we were able to develop a comprehensive branding guideline that illustrates everything from appropriate color codes, to logo usage, textures, themes and fonts. We implemented all of the specifications from the branding guideline when we built the Urban Organics website. This resulted in a consistent and engaging website that our client is proud to show off.